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The ICC Champions Trophy, The Ashes, India’s Tour of South Africa, Pakistan’s Tour of South Africa, The Commonwealth Bank tri-series, the English Premier League and the UEFA Champions League— sports fans in the UAE have never been better. As pay TV channels race to offer viewers the ultimate bouquets (packages) in entertainment options, consumers are eagerly lapping up everything from action-packed premier league matches to exciting cricket series. But the greatest cricketing series on Pehla and Firstnet is only yet to come - ICC World Cup 2007, one the most cherished trophies in world sport.

Arab Digital Distribution, the leading entertainment provider in the region has announced the launch of its exciting World Cup 2007 promotion. The promotion offers are valid for new subscribers as well as for existing ones. Pehla’s latest campaign, builds on the success of past promotions, and is expected to draw a huge interest from customers across the GCC countries.

“We are constantly on the lookout to provide the best offers in the market,” said Mr. Vinod DMello, Executive Vice President – Group Strategy and Planning, Arab Digital Distribution

He adds,“Our exclusive offers deliver greatly benefits to our potential customers and are expected to attract a large number of subscribers from all over the region. With our offers customers can enjoy our top quality entertainment and services through Pehla’s three comprehensive packages that satisfy the needs and requirements of our diversified subscriber base. The aim of our marketing campaign is to tailor packages that add value to our customers. We look forward for the results of this campaign and we certain that our customers will enjoy the best possible entertainment services and products.”

The innovative promotion offers both new and existing customers. The first promotion valid till the end of February invites subscribers pay for 4 months in advance to receive one month’s additional viewing absolutely FREE. The second offer, valid till the end April 2007, invites subscribers to pay for 5 months in advance and receive one month’s additional viewing absolutely FREE. And the third offer which is valid upto April 2007 is for customers paying monthlyby credit card will receive 10% discount on subscription or get two months additional viewing absolutely FREE by paying for 12 months in advance.

For new subscribers, they can subscribe to Pehla Silver or Pehla Gold and can choose from multiple payment methods either by credit card or cash. Just for AED 249 they can own the hardware kit including Digital Decoder, LNB, and Dish at an incredibly low price. For existing Customers to enjoy uninterrupted viewing, they should renew before their contract expires and an active subscriber or disconnected subscriber after 1st December 2006, can also renew Pehla Silver or Pehla Gold subscription and take advantage of exclusive world cup offers.

So rush to your nearest dealers to get connected!
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